Post by account_disabled on Feb 27, 2024 9:01:51 GMT
Today, presence on social media and having a well-kept Facebook page or Instagram profile is fundamental, not only because this is perceived as a symptom of seriousness and quality, but also because a company that can be found everywhere is already reassuring for the user. Social activity can be fundamental for telling us who we are and what we offer in a more extensive and creative way and can also help us find new customers , this time satisfying what is called latent demand . In fact, with a good advertising activity, we have the opportunity to speak to people who may be interested in our structure, but of whom they are not yet aware. But to intercept this audience and accompany them gradually towards booking on our site you need to follow a process that involves precise steps. The classic purchase funnel can help us better understand what these steps are: web-e-turismo3 The first activities that we can implement on Facebook to capture attention cannot ignore the activation of a campaign that aims to increase the fan base and subsequently involve our fans .
Clearly our objective in this phase will be to get people potentially interested Panama mobile number list in our service noticed and therefore we must rely on a professional who deals with the management of Facebook ADS campaigns. But that's not all: a fan page doesn't live on campaigns alone and it is therefore essential to set up a fresh and interesting editorial plan that can on the one hand tell our reality and on the other involve and intrigue our community. Facebook is also a place where we can come into direct contact with our potential customers who can interact with us, ask us questions and request practical information: it is therefore essential to find the right tone of voice when we communicate with them, make ourselves available and manage feedback that arrive in the most friendly and transparent way possible. Furthermore, let us always remember that our Fanpage can be a privileged place to talk about less "institutional" aspects that would not find adequate space on the site: for example, we can talk about the life of the staff or make a video in the kitchens to show how breakfast is prepared for guests, or you can talk about the small services offered by the structure in a fun way.
Web-e-turismo7 web-e-turismo8 Surely these structures have understood how to capture the interest of their target: interest, involve, inspire, in a word: strike. Conclusions Clearly these examples are part of a storytelling strategy (a term I don't like but alas...) and are functional for achieving an objective: if I publish a photo of a table on the panoramic terrace, with two flutes of champagne, my objective is to inspire my target by offering them the promise of a luxury stay/experience. These that we have seen are just some small ideas that help us understand how we can integrate our commercial strategy with a web marketing strategy. The possibilities are endless and given the data relating to the web and tourism , there are many opportunities to be seized. Would you like to build a strategy to communicate the services offered by your accommodation facility, or the offer of the tourist board you work for? Contact us for a consultation, we will be happy to lend you a hand.
Clearly our objective in this phase will be to get people potentially interested Panama mobile number list in our service noticed and therefore we must rely on a professional who deals with the management of Facebook ADS campaigns. But that's not all: a fan page doesn't live on campaigns alone and it is therefore essential to set up a fresh and interesting editorial plan that can on the one hand tell our reality and on the other involve and intrigue our community. Facebook is also a place where we can come into direct contact with our potential customers who can interact with us, ask us questions and request practical information: it is therefore essential to find the right tone of voice when we communicate with them, make ourselves available and manage feedback that arrive in the most friendly and transparent way possible. Furthermore, let us always remember that our Fanpage can be a privileged place to talk about less "institutional" aspects that would not find adequate space on the site: for example, we can talk about the life of the staff or make a video in the kitchens to show how breakfast is prepared for guests, or you can talk about the small services offered by the structure in a fun way.
Web-e-turismo7 web-e-turismo8 Surely these structures have understood how to capture the interest of their target: interest, involve, inspire, in a word: strike. Conclusions Clearly these examples are part of a storytelling strategy (a term I don't like but alas...) and are functional for achieving an objective: if I publish a photo of a table on the panoramic terrace, with two flutes of champagne, my objective is to inspire my target by offering them the promise of a luxury stay/experience. These that we have seen are just some small ideas that help us understand how we can integrate our commercial strategy with a web marketing strategy. The possibilities are endless and given the data relating to the web and tourism , there are many opportunities to be seized. Would you like to build a strategy to communicate the services offered by your accommodation facility, or the offer of the tourist board you work for? Contact us for a consultation, we will be happy to lend you a hand.